
Kaushik Basu
Textile & apparel sourcing, Global merchandising strategy, Product development & range planning, Supply chain & vendor management, Luxury fashion & lifestyle brands, Creative direction & brand building
Years of Experience:
Clients / Startups Supported:
29
12
Professional Summary
Business Unit Lead – Pashma (Leading International Brand) Oct’22 –Aug’25 | Head of Sourcing - Artee Collections(American Home Retailer)Mar’21 – Sept’22 | Head Of Merchandising - GeeBee Garments - Dhaka - Sept’19 – Mar’20 | Head Of Merchandising - Tricot Industries Pvt Ltd – Kathmandu - Mar’18 – Aug’19 | Division Head - T&FG (Timex & Fergasam) – Colombo – Jan’16 – Feb’18 | Senior Manager - Sarita Handa Exports – May’12 – Dec’15 | DMM – Vineetaz Exports – April’10 – April’12
Key Achievements
Strengthened client relationships, generating repeat business and referrals. • Developed and executed continuity plans, ensuring seamless operations during crises. • Secured new business opportunities through persuasive proposals and presentations. Directed SE Asia production & sourcing for home furnishing products across 20 US-based stores.Designed and implemented merchandising strategy, improving product mix and profitability. Spearheaded business development, profitability analysis, and on-time delivery
Areas of Specialization
Fashion Sourcing & Design | Creative Direction & Branding | Consultancy
Education & Qualifications
PGD in Merchandising - National Institute of Fashion Technology, Delhi – 1998 AD in Fashion Marketing - International Intitute of Fashion Technology – 1995 Bachelor in Arts – Delhi University – 1996
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