Bithindra Biswas - Marketing - Media Strategy, ROI Improvement, Telecom Growth & Strategy
Marketing Media Strategy, Marketing ROI improvement, Growth Telecom/ Media Strategy
Versatile Leader with 20+ Years of Experience: Achieved success across Steel, Banking, Telecom, FMCG and Media. •
P&L and Operations Management: Led $25 mil P&L and large-scale operations with a focus on profitability and growth. •
Sales and Marketing Leadership: Drove customer acquisition (1.2M+ subscribers), market expansion (12+ cities), and impactful marketing and brand strategies. •
Team Management: Led and inspired teams of 160+, delivering consistent growth and operational excellence. •
Growth and Strategy Expert: Specialized in market expansion, product development, and customer growth strategies. •
B2B Sales and Relationships: Expertise in solution-based selling and managing 200+ strategic client relationships.
EDUCATIONAL QUALIFICATIONS
MBA from Indian Institute of Management (IIM), Ahmedabad (General Management). Batch of 2006-08.
• BE (Electrical & Electronics Engineering) from Birla Institute of Technology, Mesra, Ranchi. Batch of 1998-2002
• PhD (Practice Track) in Marketing from Indian Institute of Management (IIM), Kozhikode. Pursuing (2024-28)
• Certificate in Disruptive Strategy from Harvard Business School Online. Cohort of Jun-Aug 2021.
CAREER
Founder & Growth Strategist – Brand Vibe Consulting (Dec 2023, till date)
• Enabling growth for French major (Halifax Consulting) as Marketing Head (APAC) & CGO for a SAAS startup (Aus). • Creating a new Business model (from 0 to 1) to re-activate Retail dormant (800 mil) clients, for Dainik Bhaskar group. • Enabling growth across domains, of clients in EdTech, Media, Services, Fashion and Healthcare. • Guest Faculty of IIM Mumbai, EDII and recognized mentor to many startups through Startup India portal of GOI. • Recognized by Linkedin as “Top Voice” for Senior Leaders, creating impact in Business, in Jan 2024.
National Director (Impact Properties) – Radio Mirchi (Times of India Group)- Senior VP (Mar 2022-Aprr 2023) • Generating Revenue from all brand solution businesses like On-ground Activations/Concerts, TV properties across India. • Along with a 130+ strong team across the country managing a PnL of $12 million revenue for the Business. • Managing multiple B2B relationships across country with Dabur, Reliance, Banks , ITC to unicorns and retail majors. • Creating multiple brand solutions (IPs), on ground/TV/Digital and to generate profitable and sustainable growth.
Business Director (Gujarat, MP & CG) – Radio Mirchi (Times of India Group)- VP (2020-Mar 2022) • Managing 4 states of India, as the Business Head responsible for the complete PnL and operations for the region. • Generating top line revenues of $14 million per annum through B2B media solution selling (ATL/BTL). • Finished in Top 2 spots for continuous 3 years, in Best region award (Dabangg) Nationally, across parameters. • Creating 360-degree solutions with Radio/Digital/TV/On-ground content, as per business/marketing need of clients. • Managing 21 radio stations (18 cities), across 4 states (30% of National coverage), with a team of 150+ members. • Creating content for branding/marketing (on Social media) by RJs to improve the brand image in the region. • Managing multiple B2B relationships across zone with majors like Amul, Adani, Reliance and other retail houses.
Cluster Business Head (Gujarat) – Radio Mirchi (Times of India group)- VP (2018- 2020) • Winner of Best Radio Station award among the Top markets in India, for FY19 (runner up in FY18). • Instrumental in launch and growth of ‘Mirchi Gujarati’ YouTube page, taking it to 1 million+ views in a year (organically). • Expanding the coverage in Gujarat with 6 new city launches, with curated concert tour, helping brand built-up, with revenue. • Increasing the stature of Navratri as an IP and making it a national property, along with highest ever revenue in a year. • Establishing and managing the biggest marathon events in the west India- Baroda, Adani & SBI marathons. • Managing multiple B2B relationships across state with majors like Govt of Gujarat, Amul, Reliance and other retail houses.
Cluster Business Head (East) – Radio Mirchi (Times of India Group)- AVP (2016- 2018)
• Managing end to end, the biggest Music TV impact property in East- Mirchi Music Awards (Bangla). • Responsible for the complete P & L ($10 million) and operations of the East Indian Radio Stations • Successfully launched the Northeast Operations (Guwahati & Shillong) and stabilized the operations. • Improving pricing from clients with focused products and strict monitoring mechanism, 8% improvement YOY. • Ideating and executing (with profitable PnL) the longest concert in East India (36hr non-stop), namely Mirchi Jalsaghar. • Handling a 100+ strong and diverse teams of sales, marketing, creative, admin, IT/infra and finance functions. • Managing multiple B2B relationships across state with majors like Govt of WB/Assam, ITC and other retail houses.
Postpaid Head (Operations): (Kol & WB) – Idea Cellular Ltd (Assistant GM) (2013-2016)
• Responsible for the complete Customer Life Cycle Management of Postpaid customers of Kolkata and WB Telecom Circles. • Increased postpaid revenue by 150% and postpaid base by 160% (in 2 years span). • Reduced customer churn by 50% by improved and innovative collection and retention mechanisms. • Led Six Sigma projects for customer engagement & loyalty, partner engagement and revenue enhancement. • Maintaining relationships with Enterprise clients and servicing them through a dedicated team of RMs. • Managing and supporting the complete distribution channel for postpaid and monitoring their profitability.
Assistant Vice-President (Marketing Strategy) – Angel Broking Ltd (Mumbai) (2008-9 & 2010-11)
• Heading Marketing for North Indian B2C business for Retail Equity Broking, supervising 200 member strong sales team. • Devising strategies for penetration of various equity and wealth management products for Retail and HNI clients. • Leading a pan-India Co-Marketing/Co-Branding initiative for expanding footprint of Angel and improving Brand value • Building relationships with 40+ B2B organizations in Mumbai for selling value proposition of Angel with a team of 4 RMs. • Conceived & implemented various Rewards & Recognition activities at a pan-India level to motivate sales team & improve their productivity
Territory Sales Manager (General Business) – IBM India Pvt. Ltd (Mumbai) (2009-2010)
